A playbook for
every founder
These are the questions I ask with every idea.
They help me stay focused & avoid shiny distractions¹.
-Sanal, Founder of Founder Games
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No payment needed—just your focus. Support if you’d like.
The only gear you need to get started
No fancy tools. Just your brain, your focus, a pen, paper, and a timer.
A field note & pen
Go old-fashioned. Write your answers by hand and assess yourself at the end.
A stop watch
Keep it aside. You’ve got one minute to answer each question—by hand.
Your full focus
We need your full focus. Put on a headset, play focus mode on brain.fm / white noise
The questions you had.
The answers you need.
Explain the idea
Writing for websites is both simple and complex. On the one hand, all you need to do is say what you mean and in your words.
In small parts
Are you thinking of keywords you should rank for? Are you including links in your text to additional information?
With more detail
There’s a theory that people read in an F-shaped pattern, and that this should influence how you structure content on your website.